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	<title>the branches &#187; organ donation</title>
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	<description>a National Emmy Award-Winning media agency</description>
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		<title>The Saga of Steve’s Liver</title>
		<link>http://blog.banyancommunications.com/social-marketing/the-saga-of-steve-jobs/</link>
		<comments>http://blog.banyancommunications.com/social-marketing/the-saga-of-steve-jobs/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 15:22:35 +0000</pubDate>
		<dc:creator>Joe Pirrello</dc:creator>
				<category><![CDATA[Banyan]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[organ donation]]></category>
		<category><![CDATA[Traditional Media]]></category>

		<guid isPermaLink="false">http://blog.banyancommunications.com/?p=91</guid>
		<description><![CDATA[Oh, social media.  Sometimes you get it right.  Other times…well…it’s becomes glaringly obvious why the genuine, educated voices need a much stronger presence.]]></description>
			<content:encoded><![CDATA[<p>June 24<sup>th</sup>, 2009, the headlines read something like this, “Steve Jobs had liver transplant.”  It’s a short AP story that I first read, stating the short and dirty; Jobs had a transplant and he’s doing great.  But wait, does that say…yes it does…he had the transplant in Memphis.  Uh oh.  A rich guy had a liver transplant in a city thousands of miles from his home.  The tweets flew and the blogs posted.  The theme:  He must have used his power and money to influence the system, right?</p>
<p>Wrong.  Upon doing about five minutes of research I found the <a href="http://www.methodisthealth.org/methodist/About+Us/Newsroom/News/Steve+Jobs+Receives+Liver+Transplant" target="_blank">official statement</a> made by the transplant surgeon at the hospital where Jobs received his new liver.  Then I popped over to the <a href="http://unos.org/policiesandbylaws/policies.asp?resources=true" target="_blank">UNOS website</a> to read up on the rules and regulations surrounding one’s inclusion on a hospitals transplant list.</p>
<p><a href="http://unos.org/news/newsDetail.asp?id=1265" target="_blank">Just the facts</a>: Jobs was the sickest man on the transplant list.  That means he’s the first to get a liver when one becomes available.  Second, a person can be registered at as many transplant centers one wants, as long as one has the means to get to the center promptly when an organ becomes available.  Jobs does – his private plane is always gassed up and ready to go.  (No, life isn’t fair.  We don’t all have that luxury.  But he does.  If you could, wouldn’t you use it to save your own life?)</p>
<p>The voices that can state the facts with authority exist; articles were published on their websites (click the links within the text).  But that’s not enough.  These authentic voices need to be relayed across the Internet, on multiple forums, but with one unified message – the truth.  With information being spread at the speed of light from all corners of the globe, it’s important that the authentic voices are the ones heard the loudest, not lost in the shuffle.  Without this presence, we’ll continue to have twitter users like “redhotdot” saying, “@addthisTHIS IS WHY I AM NOT AN ORGAN DONOR! CHANGES NEED TO BE MADE STAT ON ORGAN DONATIONS!”  Oh, redhotdot, how you completely miss the point of SAVING SOMEONE’S LIFE!!</p>
<p>To think that because of the false, negative and hateful tweets and blog posts, even one potential donor changed his or her mind, well…that’s multiple lives that could have otherwise been saved, now left in hospital beds.  Dying.</p>
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