Matt Jones hates Social Media. He thinks its important, transformative,  revolutionary even, but its not anything to pay attention to. Why? Because social media isn’t interesting.  Ideas are, people are, stories are. But media, in any form, is not.

That’s why I think he might disapprove of the recent Mashable headline “Demi and Ashton Use Twitter Influence to Fight Hunger.” Not to put words in your mouth, Matt, but I think you’d probably argue that it’s not Twitter feeding hungry bellies, no, but it’s KelloggCares and it’s Feeding America.  In fact, it’s Demi and Ashton’s influence and star power, (Twitter or no Twitter) that’s furthering the cause. And that, right there, is the interesting part of the story.

So, when we work with a client to listen to online conversations surrounding their area of expertise, or have them launch a blog or a Facebook page, we’re not excited that they’re there using tools that have been around for years, ones that spammers and adult escort companies have figured out. However, we are incredibly enthused to know that they can now start to talk about their issues, their causes, their successes, and what they are passionate about through another means, in a way that might reach a just a few more people.