Social media was made for social marketing.

Seriously, you never stop talking about it. I’ve heard it twenty times now. It’s time to expand your audience.

A great social marketing campaign will only go so far if it doesn’t engage, entertain, and emotionally appeal to people.

As much as we all love social media, we also need to realize that it has a dark side – a side that is more and more beginning to influence public discourse and debate.  It is the issue of ‘one way’ communication.

Sometimes, something happens in life that makes you feel lucky to be alive. At the same time, it leaves you with a lot of questions and a real sense of sadness.

DECLASSIFIED – The story of my first undercover mission.

Oh, social media. Sometimes you get it right. Other times…well…it’s becomes glaringly obvious why the genuine, educated voices need a much stronger presence.

MTV runs from “The Hills” – what does it tell us about the moment of authenticity?

A ‘Brave New World” meets the IBM Selectric

In social media, the storyteller shouldn’t be the story.