Social media was made for social marketing.

A great social marketing campaign will only go so far if it doesn’t engage, entertain, and emotionally appeal to people.

Sometimes, something happens in life that makes you feel lucky to be alive. At the same time, it leaves you with a lot of questions and a real sense of sadness.

Oh, social media. Sometimes you get it right. Other times…well…it’s becomes glaringly obvious why the genuine, educated voices need a much stronger presence.